Mobile is important. We know that now, and if you are doing your job well as a publisher all your strategies are geared towards mobile.
But what is the current data on Mobile internet usage? Here we have collected it in charts and numbers.
- 4.92 billion global mobile users in 2017, equaling 66% penetration, and 5 percent increase compared to 2016
- 2.56 billion global mobile social media users in 2017, equaling 34% penetration, and 30% increase compared to 2016
- In fact, globally around the globe more than 90% of the world’s internet users go online via a mobile device.
This Comcore report indicates that in 2017 about 70 procent of US traffic is spending it’s time on mobile.
Important to know for your e-mail reach-out campaigns.
What to expect in the Future?
Cisco forecasts that mobile data traffic is expected to grow at a CAGR of 47 percent from 2016 to 2021 (Figure 2).